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Axel Molist Cordina

Axel Molist

Technical founder. Building companies without outside investment. Thoughts on technology, business, life, and the balance between.

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What I'm Building

A family of software products

I build software products through my company Minimal and distribute them through We UC. The flagship is Olatti, a unified communications platform for small and medium businesses, built by a 20-person dev team with no outside investment.

Alongside it: Quenta turns a photo of a receipt into a posted Xero transaction, Evalua checks call quality automatically, The Scheduler books field appointments from inside Zoho CRM, and Coet, still early, gives businesses AI employees.

See the products
Axel Molist working on We UC

Latest

Aug 01
The AI Price War, From Someone Who Pays the Bills

The AI Price War, From Someone Who Pays the Bills

Six weeks ago I said your AI bill could jump ten times. Then China slammed that door shut. What the price war means if you build on AI, and what I'm changing inside my companies.
9 min read
Jul 11
I Stopped Looking at the Code

I Stopped Looking at the Code

I built a working iPhone app from a cinema seat, without reading a single line of code. What changed, and the quality control system that makes it safe.
7 min read
Jul 03
Build, Buy, or Wait: What's Still Worth Building in the Age of AI

Build, Buy, or Wait: What's Still Worth Building in the Age of AI

Every couple of weeks a big AI company ships the exact thing I was about to build. Here's the build, buy, or wait test I use to decide what's still worth building myself.
12 min read
Jun 23
Self-Improving AI Is Just a Loop

Self-Improving AI Is Just a Loop

Recursive self-improvement, AI that improves itself, sounds like science fiction. I looked at how it actually works. It turns out it's just a loop.
9 min read
Jun 14
The AI bubble, from someone who runs on the last one's leftovers

The AI bubble, from someone who runs on the last one's leftovers

Is this an AI bubble? Yeah, I think it is - from someone who runs a business on the last one's leftovers.
9 min read
Jun 01
The real reason people hate AI right now

The real reason people hate AI right now

The pushback against AI is not technophobia. It is people noticing that the measured productivity gain is 7.8% not ten times, that the gain goes to the owner before lunch, and that they are being asked to train the thing that might replace them. The bubble is real. So is the tech.
6 min read
May 27
Hand Coders Are Angry Right Now. I Understand Why.

Hand Coders Are Angry Right Now. I Understand Why.

AI isn't replacing engineering, it's shifting the craft from typing code to solving problems, and not everyone is willing to make that transition.
7 min read
May 16
Distribution Is the Hard Part of Software in 2026

Distribution Is the Hard Part of Software in 2026

Building software is not the hard part, distribution is. Here's why the cold-call playbook that built circle.cloud doesn't fit my SaaS, and the four-layer plan I'm running to fix it in public.
7 min read
May 12
What 3 Years of Pushing AI Coding Did to My Dev Team

What 3 Years of Pushing AI Coding Did to My Dev Team

They called the code bad and mocked everything I built with AI for three years. Then six months ago, the wall started to crack.
7 min read
Apr 25
The Invisible Line Between Vibe Coding and Professional AI Coding

The Invisible Line Between Vibe Coding and Professional AI Coding

Vibe coding is for prototypes. Professional AI coding is for production. The line between them is invisible to most founders, until something breaks.
7 min read
Apr 19
What 6 Months of AI Coding Did to My Dev Team

What 6 Months of AI Coding Did to My Dev Team

Six months of AI coding inside a 20-person dev team, and what it means for anyone building software right now.
7 min read
Apr 05
The Principles That Guide Me in Business and Life

The Principles That Guide Me in Business and Life

My guiding principles I use for business and life.
12 min read

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