Who I Am and Why I Am Building This
This is the story of building circle.cloud from 200 cold calls a day to 100+ employees and nearly £20m in revenue, why I hired a CEO to replace myself, and what I'm building next with We UC.
Motivation Is Perishable
My father could build anything, as long as the motivation lasted. This piece reflects on what he finished, what he didn’t, and how that shaped the way I think about timing, momentum, and starting before the urge fades.
The Mobile Phone: My Journey and the Future
From a Nokia 5110 I couldn't afford a SIM card for, to running a telecoms company. 25 years of mobile phones taught me: features don't win. Experience wins.
Microsoft Has Never Been For Me. We're Switching Anyway.
I avoided Microsoft for 20 years. We just switched 119 people to Microsoft 365.
Not because Microsoft got better. Because simplification matters more than preference at scale.
Patterns, Not Hours: How I Avoid Burnout
As a founder, you cannot escape work. Work is part of your life. Luckily I love my work and I
Why Big Companies Can't Innovate: Airlines and the Big Ship Problem
Writing this at 37,000 feet on $20 Wi-Fi that doesn’t work reminded me why big companies fail. It’s not talent or money, it’s slowness. In the AI era, speed isn’t an advantage. It’s survival.
Going All In on Software
There is something special about the craft of creating software. Building something piece by piece, something that initially only exists
The Reset Button: Why Family Time Makes Me a Better Founder
Yesterday, I did no work. Zero emails. Zero Slack. Zero thinking about roadmaps or revenue.
Instead, I took my wife
Why We Flew Our Remote Team to Istanbul for a Week
Running a geographically distributed team is one of the great privileges of modern business. We UC has team members across
Three Days in Dubai: How I Use Travel to Reset and Realign
I'm writing this from an Airbnb in Dubai. I landed yesterday at 6am. I leave tomorrow at 10pm.
