The Principles That Guide Me in Business and Life
My guiding principles I use for business and life.
Five Things I Learned at the Cavell Summit Europe
Sovereignty, voice AI, and where the telecoms industry is heading
The Battle You Never Fully Win
A lifelong journey with weight, dopamine, and the battle between short-term pleasure and long-term goals.
I Spent Five Years Building Something Nobody Asked For
The story of building We UC from scratch.
On Taste, Simplicity, and the Courage to Make Something Beautiful
Beauty has structure. Taste is not preference - it is a skill. And simplicity is not laziness but the highest expression of mastery.
The State of AI Right Now
AI is no longer a single chatbot but a layered stack of thinking, building, doing, and creative tools, and once you understand that map, choosing the right tool for your business becomes obvious.
The Gift That Opened Everything
The question I carry as a parent is whether curiosity still ignites in a world where the answers arrive before the questions are fully formed.
The Future Is Already Here
The cost of energy, software, and services is trending toward zero. Here is why that changes everything, and what it means for the future of technology.
Why I'm Investing in Silver Before Bitcoin
I went to a crypto conference in Miami and came back thinking about silver.
Who I Am and Why I Am Building This
This is the story of building circle.cloud from 200 cold calls a day to 100+ employees and nearly £20m in revenue, why I hired a CEO to replace myself, and what I'm building next with We UC.
Motivation Is Perishable
My father could build anything, as long as the motivation lasted. This piece reflects on what he finished, what he didn’t, and how that shaped the way I think about timing, momentum, and starting before the urge fades.
The Mobile Phone: My Journey and the Future
From a Nokia 5110 I couldn't afford a SIM card for, to running a telecoms company. 25 years of mobile phones taught me: features don't win. Experience wins.