Startups

May 16

Distribution Is the Hard Part of Software in 2026

Building software is not the hard part, distribution is. Here's why the cold-call playbook that built circle.cloud doesn't fit my SaaS, and the four-layer plan I'm running to fix it in public.

May 16, 2026

7 min read

Dec 29

Why Big Companies Can't Innovate: Airlines and the Big Ship Problem

Writing this at 37,000 feet on $20 Wi-Fi that doesn’t work reminded me why big companies fail. It’s not talent or money, it’s slowness. In the AI era, speed isn’t an advantage. It’s survival.

Dec 29, 2025

5 min read

Distribution Is the Hard Part of Software in 2026

Why Big Companies Can't Innovate: Airlines and the Big Ship Problem

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