We UC

May 16
Distribution Is the Hard Part of Software in 2026

Distribution Is the Hard Part of Software in 2026

Building software is not the hard part, distribution is. Here's why the cold-call playbook that built circle.cloud doesn't fit my SaaS, and the four-layer plan I'm running to fix it in public.
7 min read
May 12
What 3 Years of Pushing AI Coding Did to My Dev Team

What 3 Years of Pushing AI Coding Did to My Dev Team

They called the code bad and mocked everything I built with AI for three years. Then six months ago, the wall started to crack.
7 min read
Mar 15
I Spent Five Years Building Something Nobody Asked For

I Spent Five Years Building Something Nobody Asked For

The story of building We UC from scratch.
8 min read